Website Design &
Development
Goal: Create a brand that emphasizes sustainability and a website that will get noticed
We worked with Alberta Toner Cartridge Recyclers in Calgary Alberta, Canada to drive the message of sustainability.
Starting from scratch we designed the logo, marketing materials, business cards, invoices and a website to match. The goal of our website, to get noticed with organic content.
As a drop off point for printer cartridge recycling, we drive the message of sustainability and environmentally friendly printing throughout every page.
On the eCommerce side, Alberta Toner is using a back end to invoice and allow customers to manage payment information and account updates directly from albertatoner.com. This is another great way to ensure visitors are returning and have exposure to coupons and sales.
Alberta Toner’s brand image is modern and sustainable from the logo through social media, business cards and invoices.
Recycling and sustainable business is at the heart of each and every message, as invoices are printed on recycled paper each with a unique incentive to have your cartridges recycled when your order next time.
Online Leads Too The Moon
When we started our project with Alberta Toner Cartridge Recyclers, their website just wasn’t cutting it. Over the next year we worked day in and out on on designing a user freindly experience that would offer shoppers value, a unique look to the industry and optimized content for discoverability over search engines. That we did.
Building Relationships With Resources
Not only are resources amazing for earning high quality links to your website, but they help build a relationship by educating your customers on the products that are right for them. By incorporating contact numbers and calls to action in the correct places, we managed to turn educational resources into lead generating pages.
Monthly Reporting Made Easy
One of the issues before we started Alberta Toner's project was the monthly reporting. We set this up so the owners receive automated monthly reports without the need to learn a bunch of new tools.
Optimized For Search engines
We went to town adding resources, internal links and growing Alberta Toner's presence in local directories and discussion websites.
Easy Customer Payment
Alberta Toner Cartridge Recyclers is equipped to take payments at anytime by issuing invoices, recurring payments or customer prompt payments.
Client Management
Collecting customer emails online helps Alberta Toner reach customers with new deals, discounts and monthly inventory changes.